Time to Redesign your website?
Is it time to redesign your website? Well, if your website looks outdated, lacks user experience, isn’t responsive, etc. Then you might need a website redesign. Your website is where you can sell your products and services and if customers struggle with your site or it doesn’t make them feel comfortable they will leave. Redesigning your website can increase sales and traffic. Also making your brand more recognizable.
Outdated
You need to be able to keep your website up to date. An old website makes consumers uncomfortable and can be hard to use. There are always new website trends and you need to keep updated with it. Having an up-to-date site can assure users that they can trust your product or service. Also when consumers tend to go with the company that has a better-looking website and is easy to use. So if your competitors have a better website they are more likely to sell than you are.
User Experience
Your website needs to have a good user experience. Your website needs to have a good user experience. Your site should be easy to navigate and should have a good layout. Your website should be ADA-compliant in case someone with a disability wants to purchase from your site. It should be easy for them to see text, images, and videos. Customers are supposed to get what they are looking for quickly and effortlessly. Otherwise, they are less likely to purchase your product or service.
Responsiveness
Websites need to be responsive. Most websites don’t have good compatibility with all devices. People now send products and links to their friends and family and it needs to be able to work on all those devices. Not only that but if customers add something to their cart or fill in a form and don’t get to finish it. It should be saved when they re-enter the site or use a different device. Everything needs to be seamless and smooth. You may lose potential customers if your site doesn’t work on customer’s devices.
Search Results
Suppose your website doesn’t appear in search results or has a hard time getting on the top. You may need to change keywords and change content to include those keywords. Changing metadata can also improve SEO optimization. To stay on top of search results you need to update content regularly. This can be done with blogs, news/announcements, and product or service updates. My marketing blog can help direct traffic to your site and may help increase your sales
Instagram Redesign
Just to show you how big of a help a website redesign is I have an example. Instagram used to have that blue complicated design that was hard to use on newer devices. Also, their old logo was a basic camera that said Insta on the top left. Their app was outdated compared to their competitors. Now it has a very minimalist black white and blue design logo is very minimal. They had 800 million people using Instagram in 2017 then in 2018 (when they received the update) they had 1 Billion to 2019 Instagram had 3 billion users on their app. Big difference.
Conclusion
In conclusion, redesigning your website might be just what you need to increase your traffic and sales. If it’s outdated, lacks user experience, lacks responsiveness, and isn’t getting on search results then you need a website redesign. It will increase brand awareness, make customers trust you, and give customers a smooth experience. Instagram used to lack user experience and responsiveness. Just by redesigning their app, they were able to get another 2 billion users in 1 year increase their user experience, responsiveness, and brand awareness, and provide a smooth experience for customers. This is why redesigning your website is important.
Sources
https://medium.com/one-x-tech/10-excellent-website-redesign-examples-with-before-after-909a0d8c85c9