Introduction
You’ve seen sites with white, black, blue, red, rainbow, whatever but have you ever seen a brown website? Well if used correctly brown can make a website beautiful. We will go over the psychology of brown, where it can be used, and where it shouldn’t be used. Also, we will go over 12 brown website examples of sites that use brown. Keep reading to learn more about the least popular color in web design.
Psychology
Color psychology can influence how people feel and behave. For example, red can anger people, and green can make people think of cheap or money. We can use colors on our site to dictate what our users think. You can mind control your users on your site. This is important in companies that do charities. Their website makes users feel bad and does this by mixing in the content and colors on their site. In this case, Brown influences reliability, comfort, loneliness, protection, and boredom. Depending on Brown is called a natural color because it is the color of the earth.
How to Use Brown
Brown can be used in a few different ways. Brown is an excellent color to stimulate appetite. Coffee shops and chocolate companies use brown on their websites. Making brown goes well with food-related companies. Brown can also be used in real estate, animals, and finance-related companies. Since brown relates to the earth and environment brown can work well with these sites. Brown is also very popular for fashion and old fashion products. Sine brown symbolizes old fashion.
When to Avoid Brown
Brown has its upsides but there are some downsides. Brown is a boring color. It does not pop off the screen compared to other colors. So we should avoid using brown to grab users’ attention. Such as buttons, links, call to action stuff. If you have a good color palette, brown can grab the user’s attention. Such as brown and pink these colors go well together.
Website Examples
LINCOR
This luxury watch brand uses a caramel color. This color shows dependability because it focuses on giving dependable quality watches
Twigs Paper
An e-commerce website sells eco-friendly cards and notebooks. They use brown and green on this website which relates to the environment.
Themes Kingdom
This WordPress theme website uses brown on the background with bright colors to pop off the page. Since Brown stands for stability, dependability, and security, users trust this company.
UPS
UPS is big on brown their logo is brown, their site is brown, and their employees are brown. they did this because brown shows dependability and security.
Just Desserts
Just Desserts is a popular dessert restaurant. Their website uses chocolate and red these 2 represent love and appetite.
The Adrian Brinkerhoff Poetry Foundation
This museum uses a dark brown in the photos of their website to show life and nature since brown is the color of their tradition and mission of keeping poetry alive for years to come.
Viagem Filosofica ao Brasil por Alexandre Rodrigues Ferreira
This other museum collected artifacts from Brazil. They use a very light Tanish brown to represent history.
Maggie Rose
Maggie Rose products aim to provide sustainability and care for the planet. Brown on this website works well in the backgrounds with her face and the product on her face.
696 NYC
Another e-commerce site that sells ceramics. They use brown to represent tradition and history since the style of the products has this old modern look to it.
Tenuta Sant’Apollonia
A small business that sells organic olive oil. They follow strict traditional methods. They use brown in the background to represent tradition and sophistication
Slate Milk
Slate Milk is a popular milk beverage company that makes milk that everyone can drink with tons of protein. They use brown in their site along with their products. It reminds people of cows.
Arabian Oud
A popular luxury fragrance company uses brown for its header, logo, and footer. This brown represents high quality, sophistication, and tradition.
Refrences
https://99designs.com/blog/creative-inspiration/psychology-color-web-design/
https://fireart.studio/blog/20-beautifully-designed-brown-websites/